Project Description

PHOTO SHOOT, ART DIRECTION AND MARKETING – WESTBEACH

After a successful initial design and production project campaign working with Westbeach, the heritage contemporary outerwear and apparel brand, Just Up The Road where back working with Westbeach again. As an extension of the first project, we took full art and photo shoot direction to create a marketing campaign package for Westbeach.

Using the spirit from the design of the Westbeach Los Angeles produced clothing and accessory collection, we envisioned and implemented a marketing structure and direction for the collection to be portrayed on a global level through newsletters, blog posts, social media and through key media blog and social partners.

Sourcing and finding the right model, photographer and locations to work with, we put together and styled key looks for the collection that would work with all of the selected locations. Heading to downtown Los Angeles we where able to use the gritty and colourful back streets of the renowned arts district of downtown Los Angeles. Then moving onto the train tracks and the famed storm drain and LA river bed, as seen in classic movies such as Grease and Terminator 2. And finally closing the shoot on the classic first street bridge downtown.

Each location and styled look worked well together to really show off the high quality production and design of the street wear clothing and accessory collection.

Curating, styling and shooting the look book and social assets and delivering them with in an optimum timeline for Westbeach.

PHOTO SHOOT, ART DIRECTION AND MARKETING – WESTBEACH

SPECIAL PRODUCT, MARKETING & DIRECTION

MODEL & LOCATION SCOUTING

STYLING SPECIFIC LOOKS FOR EACH LOCATION

DELIVERABLES OF UNIQUE LOOK BOOK & SOCIAL ASSETS