Project Description

PORT LBC LOOK BOOK & ASSETS

Just up the road consulted with the contemporary mens wear fashion clothing brand, Port LBC, who are based in Long Beach Los Angeles California, for their Fall (Autumn)/Winter look book, social media and content assets. Having the luxury of working closely with the team at Port by reviewing their very strong contemporary mens wear collection, enabling us to collaborate with Port by directing and styling a photo shoot at an exclusively selected location at the historical landmark Breakers Hotel of Long Beach. The Hotel built in 1926 originally as a luxury ocean front Hotel turned Hilton and WWII airwatch defense base and has since been abandoned to restore it to its original glory.

Our hand picked styled looks where shot in the “Hall of Galleons” Ballroom that once hosted events such as Elizabeth Taylors wedding and Conrad Hiltons famous 1930 Hollywood crowd, along side other locations through out the hotel.

From the multitude of assets attained from the photo shoot, we where able to carefully curate a content and assets structure and package consisting of a look book to be used with key selected media partners, a look book to be used through Port’s official web site and an abundance of content and assets to be used across all of Port’s social media platforms.

Here are some notes on the Port collection we worked with – ‘WE BELIEVE THAT THIS SEASONS SELECTION IS OUR MOST WELL ROUNDED ASSORTMENT TO DATE. THIS SEASON WE TOOK THE APROACH OF COMBINING CLASSIC PIECES WITH BOTH MODERN AND VINTAGE MATERIALS. WE PAID EXTRA ATTENTION IN THE APLIQUE PROCESS USING PERMIUM MATERIALS SUCH AS LEATHER AND METAL HARDWARE FOR THE FINISHING TOUCH.’

Port was founded in 2010 by a group of like minded creative friends in Long Beach California. The brand is rooted classic timeless designs with a modern take on products. Ports functional wear uses everyday fabrics with clean & concise applications that convey the lifestyle behind the brand .We take a light-hearted approach to design and marketing with a clean presentation of the brands Identity. We enjoy working on projects with complimentary brands, retailers, artists and creators that work hard to keep things unique. The Port store is located on 402 St Louis Ave, Long Beach, CA 90814 – Port’s web site

 

PORT LBC LOOK BOOK & ASSETS PACKAGE

PHOTO SHOOT / MODEL / LOCATION SCOUTING AND DIRECTION

DIRECT CONSUMER MARKETING CAMPAIGN AND SOCIAL MEDIA STRUCTURE FOR RELEASE