Project Description

QUIET LIFE PARIS T SHIRT

Just up the road consulted with the young contemporary fashion and street wear clothing and accessory brand, The Quiet Life who is based in Los Angeles California, on an exclusive capsule – Quiet Life Paris T Shirt. The limited capsule was only released  through a hand picked select list of exclusive global retail stores. Two selected UK stores, a handful of other selected global retail stores and The Quiet Life’s own vertical retail web store.

The Quiet Life Paris t shirt capsule collection was designed using the classic styling from a globally known premium fashion house, who are known for their original contemporary labelling design and typography. Mixing the exclusive Quiet Life Paris T Shirt  graphic design with a hand laundered and treated t shirt, to produce the ‘Stormy’ look and feel garment washed out t shirt. All designed, laundered and produced in down town Los Angeles, California.

The original Quiet Life Paris T Shirt was released in their main collection previous, having performed well globally, it was back to the design board to create the new and exclusive Quiet Life Paris T Shirt.

The brief was to create and design an exclusive t shirt capsule, style and direct a look book and set up a marketing platform ahead of the limited global release. The look book was  shot by Los Angeles based photographer Sami Drasus www.samidrasin.com, and the images used here are shot from behind the scenes at a back yard pool location in Eagle Rock, Los Angeles, California.

QUIET LIFE PARIS T SHIRT

SPECIAL PRODUCT, DESIGN & DIRECTION

PHOTO SHOOT / MODEL / LOCATION SCOUTING AND DIRECTION

DIRECT CONSUMER MARKETING CAMPAIGN AND SOCIAL MEDIA STRUCTURE FOR RELEASE