Project Description

STITCHED LIFESTYLE BOUTIQUE – PHOTO SHOOT, STYLING, DIRECTING AND MARKETING PACKAGE

Just Up The Road recently consulted and collaborated with the US renowned high end men’s wear and bespoke tailoring boutique called Stitched, currently based in The Cosmopolitan of Las Vegas Hotel and Casino, Las Vegas, Nevada.

Ahead of the opening of Stitched’s mutli location boutique’s in both Washington DC & Miami, we where brought in to direct and style a photo shoot campaign for the recent XXXX Stitched Black Label collection. Our goal was to style the models with multiple look options, scout local locations and direct the models and photo shoot.

We where fortunate to work with the astound and leading men’s tailoring boutique Stitched and their in house designed and hand picked XXXX Black Label collection. Mixing high end outer and lining fabrics sourced from renowned fabric vendors around the world, especially selected fabric vendors in Europe, with clean styling, cut and designs.

Locations where sourced in The Cosmopolitan of Las Vegas Hotel and Casino, featuring the superb interiors of Beauty & Essex, the hidden luxury surroundings of the secret Library bar inside the Marque night club and of course Stitched’s own private whiskey lounge inside their store.

The second part of our work on this project with Stitched, was to take the raw assets produced from the photo shoot, create and curate a bespoke marketing platform, structure and schedule for the release of the assets.

Mixing custom designed newsletters, look books and social media assets, along with specifically written copy, we where able to co-ordinate and define each news letter release, blog post release and social media release to a specific calendar allowing to highlight and promote the online and in store release of the new XXXX Stitched Black Label collection.

Through the specific structured calendar release of the assets and copy, we where able to drive consistent traffic and revenue to both their e-commerce store and brick and mortar store.

All round a huge success and a pleasure working with such high end quality and craftsmanship.

STITCHED LIFESTYLE BOUTIQUE – PHOTO SHOOT, STYLING, DIRECTING AND MARKETING PACKAGE

SPECIAL PRODUCT, MARKETING & DIRECTION

MODEL & LOCATION SCOUTING

STYLING SPECIFIC LOOKS FOR EACH MODEL & LOCATION

DELIVERABLES OF UNIQUE NEWS LETTERS, LOOK BOOK & SOCIAL ASSETS