THE QUIET SHADOW – SAUCONY & THE QUIET LIFE
Just up the road consulted with the young contemporary fashion and street wear clothing and accessory brand, The Quiet Life who is based in Los Angeles California. And Saucony, the heritage sports performance and running foot wear brand based in Boston Massachusetts, on an exclusive and extremely limited sneaker/trainer collaboration design program – The Quiet Shadow 5000.
We partnered with The Quiet Life in curating the special sneaker/trainer design and collaboration program, using our extensive background in contemporary fashion, graphic design and sneaker/trainer culture, we hand picked the Saucony Shadow 500 shoe to create the design with.
It was a refreshing experience to be given free reign to create what we decided to be the ultimate sneaker/trainer design based on the history of The Quiet Life as a very art and graphic design led street wear clothing brand. Focusing on a piece of art that has been prominent for The Quiet Life in past seasons collections, the Cosmos art work took centre stage of the over all design. After carefully crafting the special design and colours of The Quiet Shadow 5000, combining a day and night feel with the ‘Tiffany’ style blue and the deep black and cool grey contrast all complimented the centre piece of the Cosmos art. We then went on to hand select the right fabrics to utilise the Cosmos graphic on, using a 300D nylon accented with the perforated nubuck leather toe box, heel and tongue and lining the shoe with a soft leather fabric. Adding further details to the shoe such as the creative woven tongue label design and the cosmos designed woven hat label detail on the foot bed inside the shoe, alongside the tonal embossed branding on the heel of the shoe. All finished off with Cosmos designed shoe bag and exclusive shoe box design.
Along side the limited The Quiet Shadow sneaker/trainer, we helped to create the special soft goods program that released in line with the shoe, consisting of two t shirt designs, two long sleeve t shirt designs, a pullover hood and two dad hat 6 panel polo hat designs. Along with carefully creating several promotional products for the sneaker/trainer release, including a car air freshener, sticker and poster.
The limited capsule was only released through a hand picked select list of exclusive global Saucony & Quiet Life retail stores. Eight selected UK stores, a handful of other selected global retail stores and The Quiet Life’s own vertical retail web store and flagship store in Highland Park, Los Angeles.
After the success of partnering and curating the sneaker/trainer design, we then had the pleasure of directing the exclusive Quiet Life pre release and entire global release campaign, including three special release events.