Project Description

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WESTBEACH – US DOMESTIC APPAREL & ACCESSORY COLLECTION

Just up the road consulted and collaborated with the heritage contemporary snow outerwear and apparel brand, Westbeach who are now based in the north of England. With their rich history and heritage as a Canadian based leader in the snow and mountain outerwear market. On an exclusive Los Angeles made street wear apparel and accessory collection.

Westbeach are undoubtedly a leader in their market with their strong men’s and women’s outerwear collections consisting of technical water proof and breathable jackets and pants for performance in the snow and everyday wear in a cold climate. With a strong presence in the winter outdoor market, Westbeach also wanted to offer a carefully curated street wear apparel and accessory collection for outside of the high winter season, pairing specific fabrics designs and details with special selected vendors in Los Angeles, California, USA.

We where able to use our deep knowledge of everyday street wear apparel and accessory design, fabric and sourcing, along with our collective of Los Angeles domestic based cut and sew, printable and hat vendors, to bring the first collection to fruition.

Partnering with the extremely competent in house design team at Westbeach, we where able to direct and curate a 28 sku collection by helping with the designs, sourcing the correct fabrics, fabric trims, colour palette, print and embroidery detailing, specific apparel and hat silhouettes, lab dip colour testing and most importantly directing the vendors from sampling to production on a requested time line.

It was refreshing to work with a brand and company that are open to looking at trends in product styles and colours and mixing with new ideas and designs. To also focus on the quality of custom crafting apparel and accessories domestically in Los Angeles, California. What is such a hub of high quality custom garment manufacturers that have a rich and deep history in textile and garment production for many brands at the forefront of their markets globally in different parts of the spectrum of fashion.

We where able to deliver on all aspects of the brief, providing a high quality finish and low quantity production men’s street wear collection with in an optimum timeline for Westbeach.

WESTBEACH – US DOMESTIC APPAREL & ACCESSORY COLLECTION

SPECIAL PRODUCT, DESIGN & DIRECTION

SOURCING FABRIC AND TRIMS

PRODUCT TREND AND COLOUR PALETTE DIRECTION

DIRECTING DOMESTIC VENDORS FOR SAMPLING & PRODUCTION