Quarterly academic journal Ethics Review had a cover story about the term “trigger warning” and its effect on universities nationwide. Primarily used by millennial media outlets and blogs, the cautionary phrase made its way into undergrad and even grad level syllabi.
The first pop up retail store in Los Angeles for United Nude needed to have high impact, especially because LA is the HQ for the brand.
We were able to partner with the amazing Westfield mall in Century City and host the pop up for two months in a key location at the mall next to Tesla.
We wanted to change the way pop up spaces looked and worked in fashion retail, focusing on a unique shopping experience combining the creative & artistic aesthetic of what United Nude is at its core.
Project managing the curation, execution and launch of the experiential retail space, we were able to help United Nude to open a shopping experience customers will not forget, with an artistic Augmented Reality tour of special projects & collaborations for United Nude, mixed in amongst their new footwear collection and exclusive Lo Res car on display.
The pop up store was such a success on a retail & customer experience level, Westfield now uses this as proof of concept to show to future clients and invited us to replicate it at other properties across the US.